ART STAGING MUST-HAVES
Take Your Art Smarts To A New Level
You have a property to sell and the clock is ticking...
No Problem, You've Got This!
The data is clear that professional staging helps sell homes faster, and many times for over-ask premium prices.
Better, on-trend, art spotlights your expertise and shows clients that you have a solid grasp of the ever changing market.
When art delivers more positive impact, you can then focus on the rest of your business, your creative skills, and earn more business along the way!
Top 10 Art Staging Skills
1. Geographic Gravitas
Compete at a higher level and help your clients sell homes faster with artwork that emphasizes the unique appeal of each property's geographic locale.
Think on this…
If your staged home is in Wisconsin, you might steer away from palm tree beach scenes. A home in Florida staged with images of snow-covered mountains is probably not best for connecting with buyers.
2. Architecturally Apropos
Enhance each buyer's connection to your property by infusing original artwork that matches the home's architectural styles. Discover art for all styles such as Craftsman, Georgian, Mid Century Mod, Tuscan, Urban Loft, City Greystone, Traditional, Contemporary and more.
Think on this…
An Adobe style home, typically found in the southwest, may not be ideal for art that displays cubist leaning art themes. Match art style to home style.
3. Seasonally Simple
Wow each client with your deeper understanding of how "seasonal art" captivates and connects with a buyer's emotions. Your choices affect a buyer's mood and memory and will keep your distinct properties top of mind.
Think on this…
Do you want flower garden, wall art in December? How about a grove of snow-laden evergreens in summer? Probably not. Also, if your staged property remains on the market as the seasons change, do you have a plan to easily swap out art to match the changing season?
4. Demographic Do’s
As a stager, you stand out via your expertise respective the buyer demographic. Access definitive pieces designed to help you market your buyer profile insights. Match art to key property attributes that coincide with a home's market value, likely buyer income levels, family size, buyer lifestyle, local and regional cultural interests, etc.
Think on this…
Does your art capture the neighborhood unique characteristics and personality, the homes price range, local iconic attractions, and or distinctive shopping attractions?
5. Art In Action
Art that creates a sense of movement and activity is energizing. This is motivating and clients will associate that with you, your brand's persona, and above all, the property at hand. Consider artwork attributes such as bold, sweeping and purposeful brush strokes that invigorate. Select pieces depicting active lifestyles such as a bike ride, walks in the park, winter hills with sledders, a blooming gardening busy with wildlife, setting sail on open waters, and more.
Think on this…
Nostalgia or fondness for iconic activities popular in the area/ region can put a buyer in a positive state of mind as they imagine themselves living life in the target property. Does your art inspire them with heartfelt energy and nostalgic themes?
6. Buyers Brood
When buyers have children, parents, grandparents, frequent guests, they will appreciate your design empathy and the extra steps you take to use art that highlights the more familial and communal aspects of your buyer's lifestyle.
Think on this...
Homes with extra bedrooms are likely to draw in buyers with priorities surrounding family, friends and guests. Add family-friendly artwork to a second or third bedroom and reap positive benefits. Many times buyers tour with family members, so thoughtful art will hit the mark.
7. Calming Color
Your command of color psychology can set you apart in the staging realm. It is generally considered a best practice/ prerequisite to have a capable eye for color. Your base staging colors may be simple and supported by neutral color tones and patterns, but implementing optimal complimentary color schemes does take practice. Too little color and any space will fall flat. Too much color and buyers may subconsciously become distracted and less motivated. Fine tuning your staging's color balance is vital to a property's appeal.
Think on this...
Staged rooms need a sense of life and energy, but color balance is vital. These spaces provide a vision for where a buyer and family are imagining their future.
8. Color Coordination
Take your color expertise a step further and buyers wont be able to stop thinking about the aesthetics and the home you staged. Realtors and Sellers- your current and future clients- will also take note.
Your skills get noticed for your attention to the little details that inject hints of color essential to establishing harmony across the entire property. Be careful however, not to overwhelm with loud vivid arrays of confusing mismatched color schemes. Properly curated staging art should draw on one to three colors also found within a piece of furniture, a prominent accessory piece, or even particular colors from nature visible through a nearby window (Trees, Flowers, Landscaping, etc.) This subconsciously establishes a sense of serenity and balance leaving buyer’s minds in a calm receptive state.
Think on this…
Click this “Get Art” link or use the Art X Staging main menu to access better staging art. Take advantage of the “Filters” and you easily find the perfect art for your staging needs.
9. Sensible Subjects
Be relentless in advancing your eye for ideal art which ensures you remain top of mind with Realtors, Sellers, and Investors. A frequent misstep, and one easy to avoid, is to install artwork with subject matter that appeals to limited number of buyers. Buyers have varied tastes, interests, and life stories so stick art subjects that promote more generalized themes.
Think on this…
Keep prominent images of lifestyle, religion, ideology, ethnicity, gender, etc. from your art staging collection. It's not that subject-specific art is necessarily bad, but neutrality is a sign of your extensive experience and that you prioritize appealing to a broad buyer profiles and their frame of mind.
10. Owner Occupied
Fully Staged and Partially Staged homes may require different approaches to staging strategy. A vacant, blank-canvas home generally leaves more leeway for your artistic interpretation. But when the home for sale is still housing the seller and seller's family, stagers may need to walk a fine line between optimal staging strategy and the owners personal design preferences . This list of top ten staging considerations, our blog, and this site's overall content will keep you on top of the trends that influence the staging industry.
Think on this...
Art is a superb medium to help convince Sellers of the importance of neutral yet impactful staging optimized for an array of buyer tastes. Specific staging furniture (which tends to be more for showcasing than for comfort) can be a tough sell to owner occupied properties since the owners have to use it while still living in the home.
Ultimately, staging art is unique highly specialized form of art itself. for owner occupied partial staging, art's primary purpose is aesthetic improvement meant to liven up the space while not interfering with owners daily living patterns.