THE IMPORTANCE OF ART IN STAGING

The principles of true art is not to portray, but to evoke.

Jerzy Kosinski

Staging- a close cousin of Interior Design- follows a minimalist design strategy with the sole purpose of expediting the sale of residential property. Successful staging therefore, requires that your every decor decision have maximum buyer impact. 

Finer Art is a small but wise marketing investment that enhances a buyer's connection to each property which, in turn, helps sell your homes faster and above asking price!

Influence PerceptionHighlight a Home's PersonalityColor Psychology Captivates BuyersNostalgia, Seasons, and EmotionsTop of MindThe Red ThreadBottom Line


Influence Perception

Art exudes emotion unlike any other decor used to showcase your property. Staging with impactful art does takes time and a skilled eye but, done well, the results are measurable. Quality Art Infers a Quality Home. 

Add better art and cultivate more meaningful buyer connections to your property


Highlight a Home's Personality

Art has direct impact on any home's personality. 

Art contributes to a homes sense of energy and liveliness which has the ability place buyers in a more receptive frame of mind while touring your home.  

Buyers will easily recall the positivity they experienced in a welcoming and energetic home. Especially compared to the competition.


Color Psychology Captivates Buyers

Color is like having a "secret weapon" invisible sales associate- it does a lot of work to make buyers feel good without them feeling overt sales pressure. 

Understanding color need not intimidate you as a stager. Limited yet complimentary color combinations are best with staging; you don't want to distract buyers but you do want to inspire them. 

Choose the right colors and tones in your art and buyers will immediately bond with your home.


Nostalgia, Seasons, and Emotions

Art's subject matter, style, and color schemes can generate fond moments and memories that stick with your buyers well beyond the tour. 

Art is an ideal opportunity to draw out meaningful emotions unique to a buyers life. This translates to your buyers quickly forming cheerful feelings as they take in all your home has to offer.


Top of Mind

Notable art is remarkable and thus leaves an indelible imprint on your buyers long after touring your home.

Chances are that buyers considering your home are also considering a number of other properties. Every home for sale benefits from a staging strategy that acknowledges this fact. Remarkable art assures your home remains on the top of every buyers short list!



The Red Thread

The Red Thread approach is about establishing design continuity throughout your entire home for sale. This is accomplished by implementing an art strategy where the art, across most every room, shares at least one unifying element such as color and or style. 

This tactic is a powerful way to bring balance, harmony, and clarity for buyers as they consider purchasing your property.

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Bottom Line

Create a comprehensive staging plan that puts forward the defining characteristics of the property you're staging. 

Set your strategy with art as your "lead"- foundational guide. From there you can more easily refine selections for all the companion furnishings and decor. 

Now you're set to market and sell your home with a professional, memorable, and competition-crushing finish.


HAPPY STAGING!


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